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NHTSA and Chuggington Teach Kids Traffic Safety

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NHTSA, Chuggington, A Traffic Safety ProgramChuggington, an educational show for kids that airs daily on the Disney Junior Channel, has partnered with the National Highway Traffic Safety Administration (NHTSA) to help teach children ages two to seven how to be safe in and around vehicles. To accomplish this, the show’s producers have created public service announcements featuring Chuggington‘s colorful, animated, anthropomorphic trains, Wilson, Brewster, and Koko. The characters tell kids that safety always comes first and say that it is important to always wear a seatbelt, wear a safety helmet when riding a bike, and only cross the street with an adult.

The Chuggington safety website featuring a printable book, coloring pages, games, and other activities for kids; and provides information about safety in the car, on a bike, while walking, and on the school bus. And it invites children to take a pledge to “Think safe, ride safe, and be safe.” The TV show will teach kids about helmets, bike safety, seatbelts, and safety seats in upcoming episodes.

“This exciting partnership with Chuggington will help us bring our traffic safety message to young children and parents alike,” said U.S. Transportation Secretary Ray LaHood. “Educating children at an early age about the importance of wearing bicycle helmets, looking both ways when crossing the street and buckling up leads to a lifetime of good traffic safety habits.”

Secretary LaHood writes on his blog, Fast Lane,

The sad fact is that, according to the National Highway Traffic Safety Administration, crashes are the leading cause of death in children ages 3 to 14.  But these deaths are preventable.  We know from another NHTSA study that child safety seats, when used properly, decrease the risk of death by 71 percent for infants and 54 percent for toddlers.

[…] As Dick [Rothkopf, a creator of Chuggington at Ludorum] explained, ‘Chuggington’s characters learn important life lessons in every episode of the show and often earn badges as rewards for appropriate behavior.’

We know that many young Chuggington viewers will want to emulate the valuable safety lessons practiced by their favorite characters.

There are also online resources for parents, such as safety tip sheets to refer to on the latest traffic safety guidance. The goal of the Think Safe, Ride Safe, Be Safe campaign is to help save children’s lives. Chuggington and NHTSA are partnering throughout 2012 as part of a long-term commitment to making traffic safety a priority and shared family experience. In addition to the programs mentioned, the partners will launch updated seasonal traffic safety messaging, school curriculum materials, social media promotions, and a free downloadable Traffic Safety app in the coming months.

As Business Wire writes about Chuggington and its creator on MarketWatch,

Ludorum is the creator of Chuggington, a CGI-animated television series for preschoolers that airs in over 175 countries and has been translated into 26 languages.

[…] The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment are at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development.

You can see one of the public service announcements here:

Image by National HIghway Traffic Safety Administration, used under Fair Use: Reporting.


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