AT&T Distracted Driving Spot Stars Golfer Jordan Spieth
Golfer Jordan Spieth, the third youngest player in PGA tour history to win multiple PGA events, is starring in an AT&T commercial to discourage the dangerous practice of texting while driving, as Doug Ferguson reports for the Associated Press, in an article appearing on PGA.com.
Some of the commercial was shot at Augusta National in Georgia, when Spieth, who is from Texas, played a practice round last month, Ferguson reports. In the 30-second spot, which is made to look like a documentary, Spieth, 21, is shown going about his day, Ferguson writes. It shows him hitting shots, putting, and walking across the Hogan Bridge, which About Sports notes is one of several landmark bridges at Augusta National Golf Club; it takes golfers across Rae’s Creek to the 12th green.
The AT&T commercial also shows Spieth “arriving at an airport, in his hotel room and in a coffee shop, with his phone always in his hand,” Ferguson writes. At the end of the commercial, Spieth gets into a Masters courtesy car and places his phone in the glove box. “This is why sometimes, I don’t use it at all,” he then says, as Ferguson writes.
Sports Business Daily (SBD) writes that Spieth likes how the commercial captures a day in his life when he is on the road. The spot is expected to debut on ESPN at the Masters Par 3 Tournament on Wednesday, April 8, SBD writes.
SBD quotes Spieth about the TV spot:
‘It was intriguing, because it draws people into my personal life — what I’m doing, day in and day out. … I can draw an audience in, but it’s something universal. We’re hearing more and more stories about teens ignoring the dangers and adults setting a bad example. It needs to change direction.’
This is the first TV commercial Spieth is doing for AT&T since signing a deal with the company last year, Ferguson writes. On Monday night, after finishing as a runner-up in the Valero Texas Open that made him No. 4 in the world, Spieth talked about his support for the “It Can Wait” campaign against texting and driving. Ferguson writes:
Spieth said he had to work hard at not texting and driving when he first got his license, and he has read plenty of tragic stories about accidents from texting while driving, though not from anyone he knew personally.
As Ferguson reports, Spieth said of the commercial:
‘This is more genuine, more natural and has a bigger impact. It’s something the entire audience can do. It’s not, “Hey, go buy this smartphone.” This is very simple.’
AT&T began the It Can Wait campaign back in 2010, “with minimal branding, an aggressive social media campaign and more than 6 million pledges not to text and drive,” Ferguson writes. As this blog has reported, in 2012, AT&T gave an 11-year-old girl, Victoria Walker, a $20,000 award for Rode Dog, an app she created to prevent distracted driving. Rode Dog’s Facebook page says its mission is to be the first app to track and send “barks” to family and friends who might attempt to text and drive.