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DriveAlive App Rewards Drivers for Not Texting

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DriveAlive app

DriveAlive app

A new app aims to curb texting while driving by rewarding drivers with cash and prizes for good behavior behind the wheel, as Jeremy Culver writes for DriveAlive does not prevent drivers from using their smartphones; rather, Culver writes, it monitors the phone’s activity.

Culver quotes Illinois State Trooper Mike Kindhart as saying there are more ways than one to stop texting while driving, and that there needs to be “zero tolerance” for distracted driving. According to, in 2012, 3,328 people were killed and an estimated 421,000 injured in auto accidents involving a distracted driver. Kindhart added that this app’s incentives might motivate adults, as well as teens, to ignore their phones while driving.

To begin using the app after downloading it for iPhone or Android, a driver needs to have a PayPal account, Culver writes. As of Wednesday afternoon, there were 10,729 users who have made 66,768 safe trips, according to

DriveAlive’s site says:

Free cash just for driving safe

We’re not joking, check our reviews on the app store. Simply run our app, drive, don’t touch your phone, and you might receive an email from PayPal saying we sent you cash.

The app’s site features a “leaderboard” where you can search for your state, and even your zip code, to get the statistics about users. In Colorado, for example, the top-ranked driver among those using DriveAlive is someone with the username Wesridinger, who has achieved driver level 28.

On the entire leaderboard comprising all U.S. states, the top-ranking DriveAlive driver is someone with the username 0000487 with a driver level of 198. The site’s Frequently Asked Questions page says that driver level is a “secret sauce formula of all your Safe Driver statistics combined in a way that awards the highest levels to users who have run Drive Alive correctly and consistently.” Levels 1-5 are “Start-safe-drivers”; 6-10 are “really safe drivers”; and levels higher than 10 are “ultra safe drivers who have been around for a while.”

The app features reward lotteries, in which each time a driver makes a successful trip (by not using his or her smartphone), that driver has a chance to get $1 or $2 delivered into his or her PayPal account. Other lottery rewards include coupons for products and services and even free items such as caricatures and “likes” on Facebook. DriveAlive aims to develop what it calls a “truly unique” incentive program that will entice drivers to drive without using their phones. The company invites anyone to create reward lotteries, noting that “public” rewards (globally, nationally, or locally) are “a great way to promote your business.”

The Manasquan, N.J.-based company says on its site rewards page that it believes the app’s incentive system “works far better than the current methods of punishing/blocking people for driving unsafely.” DriveAlive’s tag line is: “It’s your call, don’t answer it.”


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