Two New Commercials: Dinosaurs and a Mock Test Drive
Two new commercials mash up cars and humor to make their points. In one, a viral Internet video for Pepsi MAX, a NASCAR driver pretends to be a regular guy taking a 2009 car for a test drive, but drives fast and recklessly, putting the car salesman in fear of an accident. The other commercial pits a small car, a Buick Encore, against prehistoric dinosaurs roaming a modern city.
In an article titled, “Jeff Gordon’s test drive prank may be fake, but is nonetheless fantastic,“Jay Busbee describes the test drive video for the Yahoo! Sports blog:
[NASCAR driver Jeff] Gordon plays a timid car buyer named ‘Mike’ who visits a dealership and proceeds to take the car salesman on the drive of his life. Now, granted, this is as staged as it comes; apparently Gordon wasn’t even the driver for most of the stunts. But oh, it’s funny. Well done, all.
Houston Mitchell writes for Sports Now in the Los Angeles Times that when the “Test Drive” video first swept the Internet on Wednesday, people were fooled into thinking the test drive was real, shot with a hidden camera as a “Candid Camera” style prank. But the whole video was staged. It was produced by Gifted You, which is owned by Will Ferrell’s Funny or Die company, Mitchell notes.
Mitchell goes on to say there are a few errors in the video, as jalopnik.com points out:
Chevy did not make a Camaro in 2009, rather it started making them again in 2010; the car being driven has a 2013 interior, which a real salesman would know; and during the test drive, there were no shots of Gordon actually driving the car. (The stunt driver was Brad Noffsinger, who works with the Richard Petty Driving Experience, Mitchell notes.)
Here is the “Test Drive” commercial:
The second commercial, aptly called “Dinosaur,” features a young couple driving through city streets roamed by large dinosaurs representing “the age of the oversized luxury car,” writes Michael Wayland for mLive. The 30-second spot is scheduled to make its television debut on Sunday night, during ESPN’s “30 for 30” episode, and will launch broadly during the other NCAA Tournament games for men’s basketball on CBS, TNT, TBS and TruTV, Nathan Bomey writes for the Detroit Free Press.
A Buick press release explains how the dinosaurs were created:
Tippett Studio of Berkeley, Calif., worked with Buick to create the life-like animals rendered in the ad. The company developed the Velociraptors and T-Rex for the 1993 blockbuster, Jurassic Park.
‘We have decades of experience imagining how dinosaurs moved when they roamed Earth,’ said Phil Tippett, founder of Tippett Studio. ‘And it’s been exciting to watch the technology evolve. Making those Raptors slide through Jurassic Park’s kitchen required an innovative combination of stop-motion animation and computer graphics. For the Buick commercial, we could do it all on computers, allowing for more life-like muscle movement.’
You can see the “Dinosaur” commercial here: