Denver Company Offers $25,000 Scholarship for Safe Driving
The Denver-based company Cartasite, which develops real-time tracking and monitoring systems, is offering “Safe Drivers, Safe Roads” scholarships for Teen Driver Safety Week.
As a company statement says:
Cartasite will equip teen drivers in select Colorado high schools with the company’s Real-Time Operational Vehicle Reporting system or ROVR™ that fits into the OBD plug found next to the steering column on every car and truck built since 1996. Inside of this tiny black box is an accelerometer which measures subtle movements of the vehicle that have been shown to be indicative of distracted or aggressive driving patterns.
Tim Sohn reports for THE Journal that a marketing club at Cherry Creek High School in Greenwood Village, Colorado, is using the system to monitor students’ driving habits. ROVR makes it possible to use real-time monitoring to evaluate such factors as rapid acceleration, hard-breaking, and speeding. The data that ROVR collects is collected on a scorecard, including graphs and charts, and is emailed to the driver every week, showing patterns of risky driving habits, Sohn writes.
Cartasite will give a $25,000 college scholarship to the student who wins the year-long competition, and $15,000 for each of the second-to-fourth-place winners, according to the company website. Students who have scores of 90 or better will be awarded a $10 monthly gas card, and a $20 monthly gas card for a score over 95.
Sohn quotes Cherry Creek junior Keaton Skudneski, leader of the team that deployed the ROVR:
We thought we might be able to use the same approach with teen drivers that Cartasite has taken with commercial fleets. Our hope is that we can get kids to drive more safely by providing them with feedback about their driving. Cartasite not only gave us the ROVRs to use for this project, they also funded a ‘Safe Drivers Safe Roads’ reward program.
Cartasite’s CEO David Armitage says:
Teenage vehicle crashes are the leading cause of death for 16-19 year olds. We want to help lower this tragic statistic by monitoring negative driver behavior and creating an environment where kids are competing with one another to beat out their peers by changing their driving habits.