NHTSA Launches “Drive Sober” Campaign
The National Highway Traffic Safety Administration (NHTSA) has launched a new multi-year nationwide campaign, “Drive Sober or Get Pulled Over,” in conjunction with its annual Labor Day weekend enforcement effort to prevent the many injuries and deaths that occur due to drunk driving.
On his blog Fastlane, Ray LaHood, secretary of the US Department of Transportation (DOT), writes:
According to NHTSA data, fatal crashes involving alcohol occur most frequently between midnight and 3:00 a.m. In fact, during that window, two-thirds of all fatal crashes involve a drunk driver, which amounts to one drunk driving fatality every 23 minutes.
I hope you agree with me that this is unacceptable. Across the country, more than ten thousand law enforcement agencies do agree, and that’s why their annual enforcement crackdown is particularly focused on nighttime driving.
The campaign, which supports the efforts of law enforcement agencies, features video public service announcements in which police are invisible at first, then appear and apprehend impaired drivers. The videos focus on the fact that law enforcement officers are omnipresent and vigilant, and will see drunk drivers before the drunk drivers notice them.
Along with the advertisements, states are increasing law enforcement efforts. The ad theme and its “Drive Sober or Get Pulled Over” slogan will be the mainstay of DOT’s drunk driving message through 2016.
Ray LaHood continues, in his blog: “Administrator Strickland has the best advice to follow: ‘If you’ve had too much to drink, don’t even think about getting behind the wheel.’ ”
The annual crackdown runs through the Labor Day holiday and is focused on reducing impaired driving. More than 10,000 police departments and other law enforcement agencies throughout the US are involved and are intensifying their efforts to detect and arrest impaired drivers.
“High visibility law enforcement is an important part of MADD’s Campaign to Eliminate Drunk Driving,” said MADD National President Jan Withers. “MADD is proud to partner with NHTSA and the heroes who keep our roads safe to remind the public to Drive Sober or Get Pulled Over.”
Here’s one of the videos in the advertising campaign:
You can see more videos in the campaign and find downloadable posters and badges to post on Facebook at http://drivesober.nhtsa.gov/
Image by National Highway Traffic Safety Administration, used under Fair Use: Reporting.